Datacard Group Confidential Page 13 of 20
April 2007
Small Corporations
Protecting employees, property, and profits are the main concern to corporations today.
Identifying who should or should not be allowed access can be achieved through visual,
physical and logical identification. Based on the corporations needs, Datacard can offer
products and development tools for a successful integrated solution.
Loyalty/Retail
The Loyalty/Retail market is a fast growing market. More retailers are interested in
understanding each customer’s buying habits. With loyalty/retail cards retailers can not only
track the customer’s buying habits but also design specific marketing campaigns that would be
attractive to that particular end user. With the SP35 Plus card printer, retailers can offer
customized loyalty cards on the spot, eliminating any inconvenience.
Membership
Today’s market is driven by customization, one-to-one marketing. With identity information,
organizations can provide special incentives to their members and conduct aggressive direct
marketing campaigns. Membership organizations can use photo ID solutions to ensure
member-only access to their facilities and track member service usage during each visit. The
customers also have an option to use their cards throughout the facility instead of having to
carry cash or credit cards for additional purchases.
Resort and Hospitality Markets
The SP35 Plus card printer is ideal for the resort/hospitality market. With colorful, bright photo
loyalty or room key card, your customers will be able to track guest traveling habits,
preferences and market their business appropriately with loyalty points, aggressive discounts
and additional give a ways. What other way to grow your business but by having a strong
loyalty campaign! The SP35 Plus printer can help your customer realize this great opportunity.
BID SPECIFICATIONS
The following are the standard specifications of the SP35 Plus card printer. Please use this
information when bidding the Datacard SP35 Plus card printer and supplies for any new or
ongoing programs.
Printer:
Standard Features
• One-sided, edge-to-edge printing
• Full-color or monochrome imaging
• Full color printing: Up to 160 cards per hour (YMCKT ribbon) – print speed
• Monochrome printing: Up to 750 cards per hour (K ribbon) – print speed
• Input hopper holds 100 .030 in. (.76mm) cards
• Output hopper holds 20 .030 in. (.76mm) cards
• Microsoft® Windows
2000, XP printer drivers and Open Platform driver for non-
Windows operating systems i.e. Linux
• Printer Driver
- User adjustable image and color controls
- User defined print and topcoat panel blocking region
- Stand-alone diagnostics
- Color image preview and color preview test card, provides the ability to load
a custom bitmap for the color settings preview
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