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Datacard® SD Series Card Printers Datacard Group Confidential February 2011
Key Printer Benefits
23% to 72% Faster Print Speed
Compared to competitive printers, color printing with the SD Series card printers is
23% to 72% faster, producing up to 200 one-sided, 155 two-sided, and up to 830
monochrome cards per hour. Maximize your efficiency with the industry’s fastest
desktop card printer.
Anti-Jam Card Handling
The SD260 and SD360 card printers feature an all-new, exclusive card picking design,
TruePick technology, to help ensure extremely reliable card picking. Datacard
understands that customers rely on their printer to perform in busy times. With
TruePick technology, customers can have confidence that their print jobs will be
processed smoothly and efficiently, every time.
Flexible Connectivity
Select whichever connectivity suits the application – SD Series printers come standard
with both Ethernet and USB connectivity. Standard Ethernet provides flexibility for
users to fit the printer into their environment at a value price. The Ethernet port
features an activity light to show the port is actively communicating.
Improved Print Quality
Optimized printing technology between the print ribbon, printhead and printing
algorithms provides a smooth, consistent printing result. This means that the color
consistency across the surface of the card remains consistent from the leading to
trailing edge, as the card is transported smoothly along the card path. In addition, the
printer is designed to maintain an even printing consistency, so the density of the first
card printed looks the same as the last card in a batch print job.
TrueMatch™ Color Matching
The SD Series card printers lead the industry by providing TrueMatch color printing
that conforms to the same color standard used by Microsoft
®
and Hewlett Packard in
their viewing devices such as monitors and LCD screens. TrueMatch emulates the
Internet standard sRGB color space.
TrueMatch color printing greatly improves the screen to printed card color match
compared to the SP and CP Series card printers. In the past, Datacard printers used
the Cyan, Magenta, and Yellow color space to optimize the color gamut available from
the ribbon. TrueMatch sRGB printing emulates the color gamut used by most computer
monitors and LCDs, and it uses the color space where the sRGB and CMY colors
overlap to produce optimal printing results. (See Illustration 1 below.)The actual results
achieved depend on factors such as monitor settings and display colors that are
calibrated to accurately show the sRGB color space.
TrueMatch helps to solve the issue created when the image a customer sees on their
monitor looks perfect, and then the resulting colors on the card printed with a YMCK
ribbon do not match. Illustration 2 below shows the challenge of taking the monitor’s
sRGB, red, green, and blue colors and sending them to a printer that will print the
image with the yellow, magenta, and cyan panels of the print ribbon. The RGB green is
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